Register for Entrepreneur Magazine's
2008 Growth 2.0 Conference

Sales Secrets to Growing Your Business
Renowned author and speaker Barry Farber will give you an invaluable, 30-day action plan to grow your bottom line immediately. Attend this session and get the latest tips to overcoming any obstacle keeping you from reaching your biggest sales goal yet.

Highlights from this seminar include:

• Three key factors for sales success
• Talent vs. hard work
• Building long-term relationships
• Six reasons why customers buy and how to keep them loyal
• Maintaining enthusiasm

Barry Farber is an entrepreneur, marketer and co-inventor of innovative products, bestselling author, and frequent television guest and host. As one of the leading experts on sales, marketing and personal achievement, he has written several bestselling books, including The 12 Clichés of Selling and Superstar Sales Secrets, and has helped thousands of individuals and corporations reach their sales, management and personal goals.

Pitch the Editors
This is your chance to pitch your business to Entrepreneur's editors. Be sure to meet them and give your best five-minute pitch. Tell them why your business should be featured in Entrepreneur magazine or on Entrepreneur.com, and generate the kind of attention that can increase your sales, multiply your customer base and get national recognition for your business. An opportunity like this one doesn't come often or easily. Take it!

Money Matters for Existing Businesses
Money expert and Entrepreneur columnist Rosalind Resnick shares her business insights after having gone from business writer to business owner and selling her company for $111 million after the dot com collapse. This session will show you how to raise funds by covering:

• The two flavors of capital (debt and equity) and the pros and cons of each
• The business plan (your roadmap to raise the money you need to take your business to the next level)
• What investors look for in a fast-growing company (and what turns them off to a deal)
• Working with the bank (strategies for getting loans, credit lines and equipment leases in today's tough market)
• Where to look for money (lenders, suppliers, angels, VCs)
• Closing the deal (valuation and term sheets)
• Q & A

Rosalind Resnick built her Internet marketing company, NetCreations, Inc., from a two-person home-based startup to a public company generating $58 million in sales. She is the founder and CEO of Axxess Business Consulting, the leader in strategic consulting, business plan development and outsourced financial and marketing services for startups and emerging businesses.

Introduction to Internet Marketing
E-commerce is one of the fastest-growing sectors of the world economy. If you are not selling, or at least promoting, your products and services online, you are missing out on tons of new business. Yet the prospect of selling online is a daunting one for many entrepreneurs. Nationally syndicated columnist and author Cliff Ennico, the former host of the PBS television series MoneyHunt, will walk you through the basics of selling online, including: the three things every small business needs to know about selling online; five steps to building a successful e-commerce presence; the four things people look for when they shop online; what you should have on your website; what you should not have on your website; and the pros and cons of selling on eBay, Yahoo!, Craigslist and Amazon.

Cliff Ennico, a nationally recognized authority on the problems facing small businesses, is best known as the former host of MoneyHunt, the fast-paced PBS reality television series where entrepreneurs defend their business plans before America's toughest panel of experts. His weekly business advice column, Succeeding in Your Business, is syndicated nationally and appears in dozens of major newspapers and business websites throughout North America.

Advanced Internet Marketing
So you have a website for your business. Now what? With the recent proliferation of so-called "Web 2.0" social media platforms, it's getting harder for entrepreneurs to figure out where they can get the biggest "bang" for their web marketing dollars. Nationally syndicated columnist and author Cliff Ennico, the former host of the PBS television series MoneyHunt, will walk you through the most popular Internet marketing strategies, including: optimizing your website for search engines; pay per click advertising on search engines; doing an e-newsletter the right way; setting up a blog; Podcasts and web video; social media sites such as Facebook and LinkedIn; virtual reality sites such as Second Life; choosing a web traffic analytics program; and much more.

Cliff Ennico, a nationally recognized authority on the problems facing small businesses, is best known as the former host of MoneyHunt, the fast-paced PBS reality television series where entrepreneurs defend their business plans before America's toughest panel of experts. His weekly business advice column, Succeeding in Your Business, is syndicated nationally and appears in dozens of major newspapers and business websites throughout North America.

Low-Cost Marketing
An in-depth seminar with author and Entrepreneur magazine columnist Kim T. Gordon.

Do you have lofty goals and a limited marketing budget? In this special breakout session with the author of Maximum Marketing, Minimum Dollars: The Top 50 Ways to Grow Your Small Business, you'll learn there are affordable tactics to reach any target group. A top-rated speaker for more than 25 years, Kim will show you the essential steps to creating a marketing effort that uses a solid mix of tactics to communicate an integrated message across multiple channels. From extremely low-cost marketing, including media relations, partnering, buzz marketing, sales letters and e-mail, to the smartest and most affordable ways to use a full range of effective tactics, including customer reward programs, place-based marketing, dimensional mail, cinema and cable TV advertising, you'll get practical advice you can put to immediate use.

Over the past 30 years as an author, marketing expert, media spokesperson and speaker, Kim T. Gordon has helped millions of small-business owners increase their success. She is a recognized broadcast spokesperson on small-business success and works with Fortune 100 companies to help them effectively communicate product and service information to the small-business market. She's served as a national spokesperson and consultant to such companies as Visa, eBay, Sprint, Nortel Networks, Hewlett-Packard, Canon and Office Depot.

Build and Work Your Network
As you're building your business, it's easy to overlook one of the best ways to grow: using your connections. In this session, you'll discover how to best tell your story; why and how building your network can be fun; how to master your universe; ways to capture, manage and track your contacts; and how to effectively use the tools of the trade-from planners, a BlackBerry and corporate ID to CRM solutions and social media. You'll walk away knowing special tips and tricks of the trade and have immediate information you can use to best leverage conferences and events like Growth 2.0.

Kushell has led a movement inspiring young people to achieve more with their lives for almost a decade. The president and cofounder of YSN.com (Your Success Network), Kushell has been called a "guru" of her generation by US News & World Report. She has appeared on CNN, CNBC, CBS, ABC News and PBS and has been featured in The Wall Street Journal, USA Today and BusinessWeek.

Forming LLCs and Corporations
Do you really need a corporation, limited liability company (LLC) or other legal entity for your small business? The answer depends on many considerations, particularly your personal tax situation, how much protection you need from legal liability, and your willingness (or not) to deal with legal paperwork. Nationally syndicated business advice columnist and small-business lawyer Cliff Ennico, who has formed over 15,000 legal entities for his clients, will answer your questions about corporations and LLCs, including:

• Do you really need a legal entity for your small business?
• Do you need an attorney or accountant to form one, or can you "do it yourself?"
• What are the steps involved in setting up a corporation or LLC?
• How much protection do you really get when you set up a corporation or LLC?
• How do you deal with the outside world when you have a corporation or LLC?

This session will give you the answers to these questions and many others.

Cliff Ennico, a nationally recognized authority on the problems facing small businesses, is best known as the former host of MoneyHunt, the fast-paced PBS reality television series where entrepreneurs defend their business plans before America's toughest panel of experts. His weekly business advice column, Succeeding in Your Business, is syndicated nationally and appears in dozens of major newspapers and business websites throughout North America.

Money Matter for Startups and Early-Stage Businesses
Money expert and Entrepreneur columnist Rosalind Resnick shares her business insights after having gone from business writer to business owner and selling her company for $111 million after the dot com collapse. This session will show you how to raise funds by covering:

• The two flavors of capital (debt and equity) and the pros and cons of each
• The business plan (your roadmap to raise the money you need to launch your business)
• What investors look for in a startup (and what turns them off to a deal)
• Why it's tough to get a loan from a bank (especially now!)
• Where to look for money (personal savings, home equity, credit cards, friends and family, angels, VCs)
• Closing the deal (valuation and term sheets)
• Q & A

Rosalind Resnick built her Internet marketing company, NetCreations, Inc., from a two-person home-based startup to a public company generating $58 million in sales. She is the founder and CEO of Axxess Business Consulting, the leader in strategic consulting, business plan development and outsourced financial and marketing services for startups and emerging businesses.