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Entrepreneur Magazine: January 2009

Cover Story
Subway Hits the Spot
The No. 1 franchise on our 30th Annual Franchise 500® marks some milestones of its own.

Features
Employee Benefits in Today's Economy
In tough times, company perks tend to take the hit first. But how do you axe them while keeping employees happy?

The Best Things in Life are Free
We show how you can start, run and grow your business for, you guessed it, free.

Best and Worst Marketing Ideas . . . Ever
Take a cue from these 13 killer campaigns--and 5 flops.



Doing Good
Articles
Bright Lights, Green Cities
These brothers have set big goals, but that's the only way to make big change.

Employee X
Articles
Why I Finally Quit
One employee explains what drove him to resign.

Franchise 500®
Articles
Top 10 Franchises for 2009
Here's how this year's biggest franchise players stack up.

Subway Hits the Spot
The No. 1 franchise on our 30th Annual Franchise 500® marks some milestones of its own.

How to Research a Franchise
One of the most important parts of buying a franchise is doing your homework. So get out there and grill the people who know the franchise best.

The Anatomy of an FDD
We break down your most tedious--and valuable--franchise research tool into digestible bites.

How are Franchisees Dealing?
The economy has many businesses in a slump. We spoke with several franchisees to see how they're overcoming obstacles.

Franchising Hot Spots
Which franchise categories hold the most promise for 2009? We break it down and give you the first look.

Going Forward
Articles
The Salary Secret Is Out
New websites let employees share pay rates; employers should take heed.

Those Who Plan Together, Travel Together
Social networking sites take some of the work out of business travel.

Love Where You Work
When considering a business location, think about more than regulations.

Where it's Greener
As sustainability becomes more important, these cities are setting the standard.

The Cost of a Price Hike
When it's time to add fees, be clear about what and why.

Crappy New Year
Survive '09 by reducing expenses and watching cash flow.

Wheels
A Sedan for Showing Off
Acura's latest luxury car combines gears and gadgets.

Lead Strong
Articles
Should You Ban Tech Gadgets From Meetings?
There comes a point when gadgets detract from meetings. Or does there?

Make the Sale
Articles
Good Connections
Without a solid system for networking, what good are good connections?

Money Department
Articles
Keeping Tabs on Cash Flow
If the money disappears, so does your business.

Time to Sell?
The news is bleak, but in the right market and industry you can sell your business.

Personal Finance
Articles
Can You Handle the Risk?
Make sure your risk tolerance and investment strategy align.

Tech Department
Articles
Starting the Mobile Content Revolution
The mobile content revolution started with Brian Levin.

A Service to Simplify Sign-ons
OpenID reduces the number of passwords and user names you need.

Collaborate Virtually
Work together online with these new services.

Mac or PC?
Two business owners reveal why they like one system over the other.

Ten
Articles
10 Blogs to Write Today
If blogging is part of your marketing plan, get started on these ideas.

The Innovators
Articles
The Animoto Revolution
How this band of hipsters is taking photo sharing into the 21st century

VC Insider
Articles
Perfect Your Pitch
If you want to secure venture capital, avoid these 8 mistakes.

Web Department
Articles
Join the Tweetup
Microblogging is fast becoming the way to connect and keep up.

A Site That Reflects Your Biz
A website should be an online extension of your business.

Wise Guy
Articles
After the Honeymoon...
The honeymoon is easy. Once it's over, you have to meet problems head on.

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